Driving census growth for SNFs
Discover how Censational Partners, a census-first focused SNF consulting firm based can help your skilled nursing facility achieve fast results. We deliver real-world experience and relationship-driven strategies in admissions, marketing, and business development to boost your census.
Solving Your SNF Challenges
Censational Partners addresses the critical problems SNFs face, including census growth and review, admissions team coaching, strategic business development planning, local referral source targeting, and on-brand marketing materials. We provide solutions tailored to your specific needs.
Is Censational Partners Right For You?
Our ideal client is a Skilled Nursing Facility (SNF) in an independent, family-owned, or a small regional group with 2–5 buildings. Facility size is typically between 80–180 beds, and they are struggling with inconsistent census, declining referrals, or a weak digital presence. They have limited internal marketing/admissions infrastructure or staff bandwidth and are ready for personalized, results-driven guidance without the cost of a full agency.
Our Unique Services
1. Census Growth & Referral Development
We identify referral opportunities with hospitals, MDs, and ACOs, and coach your team to build lasting, high-trust relationships that drive consistent census growth.
2. Admissions Process Optimization
We streamline intake procedures, paperwork, and communication to help your team make quick, confident admissions decisions—often same-day.
3. Staff Coaching & Training
We work directly with admissions, nursing, and rehab staff to improve communication, tour conversion, and collaboration across departments.
4. Digital Presence & Reputation Management
We improve your visibility on Google, Caring.com, and social media—building a trustworthy online presence that attracts families and referrers.
5. Strategic Marketing & Community Outreach
From branded materials to event planning and niche program promotion, we help your facility stand out locally and build credibility with hospitals and families.
Bonus: Every plan is tailored. No cookie-cutter solutions—just practical, actionable strategies built for your size, goals, and market.